![]() Think Walter White from Breaking Bad, Kendall Roy from Succession or Joel (Pedro Pascal’s character) from The Last of Us. So what’s the other usage of “so babygirl”? Well, you know gen Z they like to subvert a trend as soon as they invent it, meaning “so babygirl” has also been used to compliment the “miserable antihero in his 40s” you find attractive. “It actually is being used in a positive way, like you’re highlighting favourable qualities in a man,” Prof Sylvia Sierra of Syracuse University told Grazia.Īnd is it … sexual? It can be? There’s a BDSM usage of babygirl. ![]() Isn’t that a bit demeaning? Yes, but it’s also a way of celebrating the softer side of these men. Other classic “so babygirl” candidates include Harry Styles and the South Korean superstar Jimin. There is a conventional usage that does mean cute, but also slightly naive: “A man who is very cutesy in a slightly submissive way,” says Rolling Stone. If Elordi is babygirl, I suppose it means attractive? It’s a bit more complicated than that. Why are we talking about it now? Well, Jacob Elordi (he of Euphoria, Saltburn, extreme tallness and cheekbones fame) hosted the most recent episode of the US topical comedy show Saturday Night Live and one skit involved his co-host, Renée Rapp, and SNL cast member Bowen Yang describing him as “so babygirl”, to Elordi’s comic confusion. What is “so babygirl”? It’s a gen Z term of endearment, sort of. In 2022, luxury fashion brand Balenciaga pulled an ad campaign that showed children holding teddy bears in bondage gear that led to angry responses regarding child safety and abuse.TikTok, you say? Yes, and fandom generally.Īnother rigorously intellectual conversation beckons, I see. ![]() Zara said in a statement the advertising campaign had been thought of before the war in Gaza began on October 7, saying that it regretted the "misunderstanding" the campaign caused. Some users pointed out the campaign brought to mind the destruction in Gaza following Israel's military operations and called on people to boycott the company. ![]() In one of the photos of the campaign, a model was seen carrying a mannequin wrapped in white. Fashion labels under scrutinyįast fashion retailer Zara pulled an advertising campaign last month that featured mannequins with missing limbs and statues wrapped in white. The debacle is the latest in a series of advertising blunders by big fashion companies. H&M is based in Sweden and is generally considered one of the main names in fast fashion. "We are deeply sorry for the offense this has caused and we are looking into how we present campaigns going forward." "We have removed this ad," a company spokesperson told AFP. People turned to social media to express their anger at the campaign, with one Australian blogger pointing out that most young girls do not want to draw "unwanted attention to their appearance." H&M investigating ad campaign The ad campaign features two very young girls in school uniform with the caption: "Make those heads turn in H&M's Back to School fashion." ![]() News agencies AFP and Reuters both reported on Monday that the ad had been removed, citing a statement from the company. Fast fashion chain H&M pulled an advertising campaign in Australia after it prompted backlash from people who said the ad sexualized young girls. ![]()
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